Regular as a Swiss watch, punctual as the menopausal hysteria typical of the many women in Italian fashion journalism, punctual as the tons of bullshit fired by the old and depressing Italian Chamber of Fashion, punctual as the invariable and useless contest organized by Vogue Italy to launch young designers. (But the editorial staff never find the time to support or go and see those young Italian talents who produce their own collections and present them on the catwalk quite independently). Punctual as the avalanche of celebratory and self-celebratory Woowws repeated continuously for every collection put on the catwalk, even if it sucks, punctual as the immense quantities of grotesque circus outfits that have nothing to do with fashion but rather the bad taste that has pervaded much of the front rows of the shows .... And yes, my friends, punctual as always this time came the pearls of wisdom you wouldn’t want to miss from the great Prophet Grandpa Armani, who to round off this bog-tedious kermesse was careful to remind the whole circus that he’s the only one who does real design, because his core business is in the clothes he designs and produces for an army of real women. Prophet Giorgio does not want to be compared to those bad guys like Prada, Gucci, nor even to those likeable and open-minded designers who have fun creating fashion collections, like that visionary prankster called Marc Jacobs. No, gentlemen, the supreme Prophet Grandpa Giorgio won’t have anything to do with that canaille, because fashion is a serious matter and they don’t undertake to do business with clothes but simply churn out tons of shoes and handbags to satisfy that typical masochistic pleasure every true fashionista is looking for... sore feet and sore backs!
And thank goodness, punctual as ever, like Milan Fashion Week, even this huge avalanche of bullshit has passed over our heads ... as always signed by the supreme Prophet, dear old granddaddy Giorgio Armani!
Au revoir chicest!
