Passion, mania, fever, obsession, call it what the hell you like but France's most likeable uncle has not been hit by a simple fashionista compulsion, an adolescent neurosis, nor is he just crazy about a handbag or a scarf; not at all, in fact if you hear him speak it's all about true love for luxury, beautiful and well-crafted objects. And this is why the adorable Bernard Arnault's ascent of Hermès continues, one small relentless step after the other. However it was clear from the start that Lvmh intends to be a "Pacific yet not passive" investor in Hermès. Arnault has always said that the relationship between the two companies should be "constructive and bring benefit" to Hermès. Meanwhile however, despite the sweet words uttered by the pirate Arnault, a bitter battle is waging between the two luxury heavyweights. Lmvh, the world's number one, after having bought a share of Hermès in 2010, increased its investment to 22,28%, thus acquiring over 15% of the voting share. Exactly in order to protect itself from the aims of Lmvh's CEO Bernard Arnault, Hermès had already created a family holding. In December, Lmvh declared it had accumulted 20.2% of the world's most beautiful scarves as well as of the famous Birkin bag, a move which Hermès' management immediately judged "hostile", so the rival company continues to see the Lvmh Pirate's advnce under a bad light. What do you think, is Uncle Arnault this driven because he is really keen on owning even more handbags or does he want to become King of the Scarf?
Such are the mysteries of faith!
Oh, before we forget... a replacement has not yet been found at Dior, and Arnault has announced that for the moment there will be no communication, only a great suspence. What do you think, could he be the right one to replace the pirate Galliano?
Au revoir Chicest
Au revoir Chicest
